Help centre / Growing
Marketing, ads & coupons
Coupons, Meta Pixel, Google Analytics and Ads, product feeds and campaign tracking.
Coupons
Coupons → Add coupon: a code (e.g. DIWALI10), a percentage or fixed-amount discount, an optional
minimum order value, a usage limit and an expiry date. Buyers enter the code in the cart.
Ads and analytics (Marketing)
In Marketing, paste your IDs — no code needed:
| Tool | What it does |
|---|---|
| Meta Pixel + Conversions API | Facebook / Instagram ads see views, add-to-cart, checkout and purchases — from the browser and from the server, de-duplicated. |
| Google Analytics 4 | Shop events in GA4 (view item, add to cart, purchase…). |
| Google Ads conversions | Counts purchases for your Google Ads campaigns. |
| Google Tag Manager / custom tags | For anything else your marketer needs. |
Tags start only after the buyer accepts cookies in the consent banner. Domain verification tags for Meta and Google go in Settings → Verification.
Product feeds
Channels gives you feed links for Google Merchant Center and Meta catalogues, kept up to date with your products, prices (with GST) and stock — use them for Shopping and dynamic ads.
Which campaign brought the order?
Links with UTM tags (?utm_source=instagram&utm_campaign=diwali) are remembered when a buyer arrives.
Marketing → Campaigns shows orders and revenue per source and campaign.
Bring buyers back
Buyers who leave at the payment step get a reminder to complete their order. Apps like COD Shield, Quick Checkout and One-Click Upsell raise conversion further — see BazaarSaaS apps.
Blog
Write posts in Blog (left menu): a title, the post in Markdown (headings, bold, lists, links, photos), a cover
photo, tags and the author. Leave Published off to keep a draft only you can see, or set Publish at to a later
date and time to schedule it. Posts appear at /store/blog (newest first, with a Blog link in your store's footer),
each at its own address with search texts you can change; they're added to your sitemap and to an RSS feed at
/store/blog/rss.xml. To show a post in Hindi or another language, translate it in Translations → Blog — buyers
reading in that language see that version.
Still stuck? Talk to us — we'll help you set it up. Talk to us